The Most Fundamental Part of Marketing

Not even the most advanced technology can replace the necessity of a relevant and valuable message for the customer. The marketing message should always clarify the following:

• Specific details: What it is that is being requested of the customer (prospective customer). If it’s simply branding, then the marketing message may not be requesting any particular actions from the audience
• Realistic actions: Possibility of delivering what is offered and possibility of granting what is being requested from the customer. For example, “call now for an appointment” being requested should mean there is a completely reliable service to answer calls
• Relevancy: What is being requested of the customer/audience should be relevant to the main goal of the business, not secondary, not chasing extremes. Likewise, the message should be relevant to the customer (prospective customer)